LinkedIn is the leading platform for building connections and gaining professional visibility. Having an updated, well-crafted profile helps you expand your network and acts as a business card for recruiters and companies.
If you don’t have a profile yet, now is the perfect time to create one. If you already have one, reviewing it with a strategic approach will help you appear in more searches and project a stronger professional image.
A clear, updated and consistent profile conveys professionalism, makes it easier for others to find you and opens the door to new career opportunities. Below, you’ll find 10 key recommendations based on what our consultants look for most when searching for talent.
1. Choose a good, professional photo
Your photo is one of the first things that people will see when they visit your profile. We recommend using a similar photo to the one on your CV, and paying attention to your cover image too, to ensure consistency and a professional appearance. Before selecting it, check out our tips on choosing the right CV photo.
2. Review your headline and summary
Your headline should describe your professional identity in one sentence, including your current position or area of expertise. Use the summary to briefly describe what you do, what you can contribute, and your goals. Include keywords related to your field to make it easier for recruiters to find you. This is their first impression of you and helps them decide whether to find out more.
3. Add all relevant sections
Using the 'Add sections' option, you can include information about your education, languages, certifications, volunteering experience, projects or publications. The more structured and complete your profile is, the easier it will be for others to access the most relevant information.
4. Describe your experience and education
Provide details of your responsibilities and what you learnt in each role. It’s important to include a short description of the key things you learnt in each position. Don't list all your experience; focus on what's most relevant to your career path. The same goes for education: highlight studies connected to your career path.
5. Highlight your skills
LinkedIn allows you to select and validate skills. Add the most relevant ones to your profile and, if possible, complement them with courses or ask colleagues to endorse them. This section is essential for recruiters searching by skill who want references or recommendations.
6. Expand your network
Connect with people in your field, former classmates or professionals with similar interests. Adding a personalised message when sending a request can help start a conversation and build stronger relationships.
7. Join groups related to your interests
LinkedIn groups are a great way to discover new content, keep up to date with developments in your sector and connect with other professionals. They are active spaces that can significantly increase your visibility and help you expand your network.
8. Customise your profile URL
Editing your profile link is simple and adds a professional touch. Use your first and last name, without symbols or accents. This small change makes your profile easier to share and look cleaner. To do this, go to 'Edit Profile'. It will look like this: linkedin.com/first-lastname/.
9. Turn on the 'Open to Work' option
If you’re looking for new opportunities, make this clear on your profile. You can also specify the types of roles you’re interested in. This will help recruiters to find you more easily.
10. Share content and interact
Post content related to your interests, share insights, and comment on other professionals’ posts to increase your visibility. Being active on the platform strengthens your presence and demonstrates your interest in your field. It’s also a great way to demonstrate your knowledge, interests and online personality.
Work on these 10 steps to boost your personal brand
With an optimised profile, you can increase your visibility, strengthen your credibility, and get closer to new professional opportunities.
Follow us on our profile to keep up to date with the latest job opportunities. Your next opportunity could be just around the corner!
